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DARCIE DUTTWEILER

Austin, TX

darcie.duttweiler@gmail.com

WORK EXPERIENCE
Digital Media Manager | Austin Monthly

​2014 - 2018

  • Oversee and act as the driving force behind AM’s digital strategy

  • Create, develop and manage content for organization’s web presence, including editorial content, newsletters and advertising/marketing content

  • Coordinate content and promotion for all web projects and events across departments

  • Maintain and develop the master content calendar for all web properties

  • Copyedit and proofread all web content

  • Track and report on all site metrics Utilize SEO to improve search engine rankings

  • Write original content for website, including breaking news stories, celebrity Q&As, festival recaps and more

  • Act as audience development liaison to brainstorm ways to increase online reach

  • Strategize all social media campaigns, including creating/managing all calendars, creating original materials, brainstorming and managing graphics/videos from designers for Twitter, Facebook, Instagram and more

  • Track social media campaigns, including paid FB posts, Tweets, Instagrams, and more

  • Manage/track/report all online advertising

  • Strategize, coordinate, plan and produce all email marketing campaigns

  • Stay abreast of current online/social media trends

  • Coordinate with design team to implement elements for website, social media campaigns, and email newsletters

  • Strategize all online advertising components, including PPC ads

SKILLS

  • InDesign

  • Content Management Systems

  • Social media networks

  • Microsoft Office: Word, Outlook, Excel, Power Point

  • Basic HTML coding and website updating

  • Email marketing software, such as Constant Contact

  • Basic PhotoShop

  • ActiveCollab/Salesforce

Content Strategist | Peddle

​2012 - 2014

  • Strategize, write, edit, and update content for junkmycar.com, peddle.com, and getusedparts.com, including mobile versions

  • Assisted in rebranding of junkmycar.com to peddle.com

  • Write and edit internal communications

  • Write external announcements and emails for customers and affiliate partners

  • Write marketing materials, such as press releases and print ads

  •  Work closely with designers and developers to implement new copy/pages and update existing content

  • Collaborate with creative team on redesigning web pages

  • Work with Marketing Director to craft meta descriptions, title tags, and other SEO components of site

  • Create and implement style guide

  • Approve written copy across all platforms

  • Strategize, write, edit, and update content for junkmycar.com, peddle.com, and getusedparts.com, including mobile versions

  • Assisted in rebranding of junkmycar.com to peddle.com

  • Write and edit internal communications

  • Write external announcements and emails for customers and affiliate partners

  • Write marketing materials, such as press releases and print ads

  •  Work closely with designers and developers to implement new copy/pages and update existing content

  • Collaborate with creative team on redesigning web pages

  • Work with Marketing Director to craft meta descriptions, title tags, and other SEO components of site

  • Create and implement style guide

  • Approve written copy across all platforms

2010 - present

2010 - present

Freelance Marketing Writer | Self Employed

​2009 - 2014

•    Create content for multiple websites, focusing on SEO
•    Pitch & write blogs across multiple sites
•    Created and managed Twitter & YouTube accounts and Facebook fan page (Adeo InterActive)
•    Created eNewsletters (Austin Boxing Babes)
•    Wrote and submitted press releases to area publications
•    Wrote and helped design sales flyers
•    Created content for iPhone app (Loopt)

Editor | TheMoviePress.com

​2008 - present

•    Helped launch & create tone and design of film website
•    Write and upload movie news articles and reviews
•    Assign and edit articles and reviews
•    Covered South by Southwest film festival (2008-2012)
•    Covered Austin Film Festival (2009-2011)

Freelance Writer | Self Employed

​2008 - 2012

  • Write profile pieces, restaurant reviews, and food, film, and fashion features while meeting all deadlines

  • Research and interview subjects

  • Pitch article ideas

 

I've written articles for Rare Magazine, Austinist.com, The Onion, Launch787.com, and more.

Copywriting Associate | Zilker Ventures

​2010 - 2011

  • •    Created press releases, blogs, articles, and eNewsletters
    •    Created and edited content for multiple eCommerce websites
    •    Project managed launch of websites from conception
    •    Managed relationships with affiliate marketing vendors
    •    Maintained websites and tested elements to improve conversion
    •    Built style guide for multiple sites
    •    Trained and managed research team
    •    Utilized SEO tactics in copywriting
    •    Managed Twitter and Facebook accounts

Staff Writer | Community Impact Newspaper

​2008

•    Wrote business profiles, restaurant reviews, and lead features
•    Fact checked, copy edited, and edited proofs
•    Brainstormed graphics with designer and took photos
•    Brainstormed and pitched story ideas
•    Researched and interviewed subjects
•    Created web stories and uploaded calendar listings

Editorial Assistant | TRIBEZA Magazine

​2007 - 2008

  • Researched and interviewed subjects, wrote and fact-checked articles

  • Wrote heds, deks, and photo captions

  • Proofed and copy edited three monthly magazines and supplements

  • Wrote, uploaded, edited, and formatted content onto website

  • Maintained and edited calendars and all guide listings

  • Assisted in styling, product ordering, and day-of activities for photo shoots

  • Created and managed distribution and subscription lists for three markets

  • Supervised interns

  • Planned and coordinated happy hour events

Arts and Entertainment Editor | The Megaphone

​2005 - 2006

  • Interviewed Pulitzer Prize-winning playwright Tony Kushner

  • Brainstormed ideas, assigned articles, and managed writers

  • Edited and copyedited articles

  • Created page layout using InDesign

  • Coordinated photos with photo editor

Editorial Intern | Jane Magazine

​2005

  • Assisted in researching topics for front of book columns and well features

  • Helped develop story ideas

  • Assisted in fact-checking stories

  • Participated in all staff brainstorming sessions

EDUCATION
Southwestern University

​Graduated May 2006

  • GPA: 3.83

  • Dean’s List every semester                               

  • Lamda Pi Eta, communication honor society (Secretary)                                              

  • Phi Beta Kappa, national honor society

  • Alpha Chi, national honor society

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